Magento 2 social pixel extension integrates with Facebook, Instagram, and other social media platforms to track the effectiveness of marketing campaigns. With Magento 2 social pixel extension, you can track which ads are more effective, what type of audience buys your products more, and how you can improve your marketing campaigns. Pixel tracking allows you to understand the behavior of users visiting your store and remarket accordingly.
How to Understand Customer Behavior Using Magento 2 Social Pixel?